연구실 소개

  • 지도교수: 백은수 교수 (Google Scholar | Linkedin)
  • 연구영역: 패션마케팅, 패션소비자행동, 디지털 리테일 기술(VR/AR/AI)과 소비자경험, 소비자실험연구
  • 홈페이지: rec.hanyang.ac.kr


 

Conference presentations (since 2018)

발표일 발표명 학회
2023.10 Exploring Aha moment: The impact of domain distance concept stores (우수발표상) 한국의류학회
2023.05 Action sports as a brand: Understanding how escapism motives of action sports users build sport relationship quality 의류산업학회
2023.04 Dressing the Mind: Exploring the interplay between fashion stores and shoppers (Invited) 한국유통학회 
2023.04 Understanding consumers via the escapism motives of using metaverse platform 한국의류학회
2022.10 Increasing the attractiveness of virtue products using visually complex packages (우수발표상) 한국유통학회 
2022.05 Human and Virtual Influencers: How Do They Influence Consumer Attitudes?  (우수발표상) [int'l] International Conference on Clothing and Textiles 
2022.04 What is digital fashion? Defining Digital Fashion via Systematic Literature Review  (우수발표상) 한국유통학회 
2021.01 Profiling Livestreaming commerce users in Vietnam 한국유통학회
2021.10 Vietnamese MZ consumers' self-identification of global fashion consumption culture and fashion Hallyu consumption behaviors 한국의류학회 
2021.06 Pre-consumption virtual reality (VR) enhances storytelling [int'l] Frontiers in Service
2021.05 The effect of product coordination display on imagery elaboration of consumers in online retailing 한국유통학회
2020.10 Glimpse into the Future Experience: When is Virtual Reality Sampling Beneficial? [int'l] Association for Consumer Research
2020.10 Better with Diverse Contexts? The Effects of Contextual Diversity of Background on Consumption Imagery [int'l] Association for Consumer Research (ACR)
2020.05 Understanding the effects of consumption values and contamination concerns on consumers' adoption intentions toward fashion rental service [int'l] International Conference on Clothing and Textiles (ICCT)
2019.10 Paradox of Luxury Exclusivity in Digital Retailing 한국유통학회
2019.06 Virtual Reality Experiences Enhance the Comprehension and Memory of Travel Destinations [int'l] 5th International Augmented and Virtual Reality Conference
2019.04 Effects of Inclusivity of the Product Assortment on Brand Attitudes and Purchase Intentions 한국소비자학회
2019.04 The Effect of Visually Warm Retail Environment on Consumer's Preference for Discount or Donation Promotion [int'l] American Collegiate Retailing Association (ACRA)
2019.04 Effects of Types of Advertisement of Instagram on Advertisement Value and Purchase Intentions 한국의류학회

 

Selected journal publications (since 2018)

 
게재연도 논문명 저널명 비고
2023 Let virtual creatures stay virtual: tactics to increase trust in virtual influencers Journal of Research in Interactive Marketing SSCI
2023

Visual complexity = hedonic? Effects of visually complex packages on consumer perceptions and evaluations of products

 Journal of Retailing and Consumer Services  SSCI
2022 Planned or unplanned? Understanding the shopping behaviors and experiences of tourists Journal of Vacation Marketing SSCI
2022 Understanding East Asian Consumers' Responses to Inclusive Product Assortments International Journal of Advertising  SSCI
2022 Defining Digital Fashion: Reshaping the Field via a Systematic Review Computers in Human Behavior  SSCI
2021 More Than What Meets the Eye: The Effect of Poly-Contextual Cues on Willingness-to-Pay in Online Retailing Journal of Retailing and Consumer Services  SSCI
2021 The diverse values of fashion rental service and contamination concern of consumers Journal of Business Research SSCI
2020 Understanding the virtual tours of retail stores: How can store brand experience promote visit intentions? International Journal of Retail & Distribution Management SSCI
2019 Cross-border online shopping experiences of Chinese shoppers Asia Pacific Journal of Marketing and Logistics SSCI
2019 Try-on experience with augmented reality comforts your decision: Focusing on the roles of immersion and psychological ownership Information Technology & People SSCI
2018 Everybody loves beauty? The moderated effect of body attractiveness among young Koreans Fashion & Textiles SSCI
2018 Store design: Visual complexity and consumer responses International Journal of Design SSCI
2018 Using warmth as the visual design of a store: Intimacy, relational needs, and approach intentions Journal of Business Research SSCI
2018 Managing the visual environment of a fashion store: Effects of visual complexity and order on sensation-seeking consumers International Journal of Retail & Distribution Management SSCI
2018 How consumers "see" a visually warm store: Differences between affective and cognitive processors Journal of Consumer Behaviour SSCI