| 발표일 |
발표명 |
학회 |
| 2023.10 |
Exploring Aha moment: The impact of domain distance concept stores (우수발표상) |
한국의류학회 |
| 2023.05 |
Action sports as a brand: Understanding how escapism motives of action sports users build sport relationship quality |
의류산업학회 |
| 2023.04 |
Dressing the Mind: Exploring the interplay between fashion stores and shoppers (Invited) |
한국유통학회 |
| 2023.04 |
Understanding consumers via the escapism motives of using metaverse platform |
한국의류학회 |
| 2022.10 |
Increasing the attractiveness of virtue products using visually complex packages (우수발표상) |
한국유통학회 |
| 2022.05 |
Human and Virtual Influencers: How Do They Influence Consumer Attitudes? (우수발표상) |
[int'l] International Conference on Clothing and Textiles |
| 2022.04 |
What is digital fashion? Defining Digital Fashion via Systematic Literature Review (우수발표상) |
한국유통학회 |
| 2021.01 |
Profiling Livestreaming commerce users in Vietnam |
한국유통학회 |
| 2021.10 |
Vietnamese MZ consumers' self-identification of global fashion consumption culture and fashion Hallyu consumption behaviors |
한국의류학회 |
| 2021.06 |
Pre-consumption virtual reality (VR) enhances storytelling |
[int'l] Frontiers in Service |
| 2021.05 |
The effect of product coordination display on imagery elaboration of consumers in online retailing |
한국유통학회 |
| 2020.10 |
Glimpse into the Future Experience: When is Virtual Reality Sampling Beneficial? |
[int'l] Association for Consumer Research |
| 2020.10 |
Better with Diverse Contexts? The Effects of Contextual Diversity of Background on Consumption Imagery |
[int'l] Association for Consumer Research (ACR) |
| 2020.05 |
Understanding the effects of consumption values and contamination concerns on consumers' adoption intentions toward fashion rental service |
[int'l] International Conference on Clothing and Textiles (ICCT) |
| 2019.10 |
Paradox of Luxury Exclusivity in Digital Retailing |
한국유통학회 |
| 2019.06 |
Virtual Reality Experiences Enhance the Comprehension and Memory of Travel Destinations |
[int'l] 5th International Augmented and Virtual Reality Conference |
| 2019.04 |
Effects of Inclusivity of the Product Assortment on Brand Attitudes and Purchase Intentions |
한국소비자학회 |
| 2019.04 |
The Effect of Visually Warm Retail Environment on Consumer's Preference for Discount or Donation Promotion |
[int'l] American Collegiate Retailing Association (ACRA) |
| 2019.04 |
Effects of Types of Advertisement of Instagram on Advertisement Value and Purchase Intentions |
한국의류학회 |